Artwork, send all artwork for orders to: artwork@kelseypromo.com

Printing Terms
Camera-ready Art: Camera-ready art is crisp, clean, black and white original art, usually created by a professional artist on a computer, or exceptionally clean black and white inked art. Art of a multicolored imprint should include color separation, or be sent as black and white outlines so the colors can be dropped in.

Camera-ready art IS:
Complete, at size and requires no touch-ups, changes, or typesetting
As above, requiring only minimal re-sizing
Crisp black art on a smooth white background
600dpi or better black laser printer output on smooth white paper, unfolded
High resolution black & white film positives or negatives
Repro paper

Camera-ready art is NOT:
Anything requiring changes, typesetting or color separating by us
Ink-jet, Bubble-jet or Dot Matrix printer output of any kind
Photocopies, textured paper, faxes, photographs, newsprint, business cards
Color output of any kind of halftones/screens printed on paper
Rough hand-drawn art
Anything stapled, folded, paper-clipped taped or written on
Product samples
Images downloaded from the internet. However, it is possible to use such images after they have been "touched up" and "cleaned up."
Supplying us with camera-ready art reduces production time and can save art charges. Camera-ready art that comes directly from the end user assures that clients will be satisfied with the imprinting.

Four-color Process: The reproduction of full-color artwork with the combination of four process ink colors: magenta, cyan, yellow and black.
Halftone: The reproduction of a continuous tone artwork (such as a photograph) done by filtering light through a screen that converts the image into dots of varying size.
Phantom/Ghost imprint: A transparent image (ghost) superimposed over a calendar pad.
Wash-up Charge: An additional charge for changing the standard imprint color or the set up charge for the additional colors when used.

Proofs
Fax/Photocopy of ad only $8.00
Dylux proof $40.00
Digital iris proof $50.00
Film proof (per photograph) $90.00
Press proof (stock line) $200.00
Press proof (custom line) by quotation
To ensure quality, all proofs must be returned before production can begin.
Dylux/Blueline Proof: Paper proof in offset lithography in which the printing areas show in blue. There are slight variations in color to show color separations. These proofs are made directly from the film that will be used to make press plates.
Iris Proof: A digital color proof showing close approximation of the imprint colors and detail that will be reproduced on the actual printed calendars.
Press Proof: A complete production sample with the customer's imprint included as it will appear on the actual printed calendars.
Laser Proof: A paper proof in black and gray shades which shows the imprint and some artwork.

Customization Options
Inserts: Cover letters, coupon sheets and special offers may be added to many of the catalog items.
Halftone: Add a small halftone picture to the imprint area for the appointment style calendars shown in the catalog. Submit a glossy black & white photograph.
Map Artwork: Add map artwork to the imprint for a number of the styles listed in the catalog.
Phantom/Ghost Overprint: Superimpose a logo or special artwork onto the calendar pad of your order. Limited availability.
Date-Block Overprints: Add copy to the date blocks in the calendar pad for your order. Limited availability.
Custom Appointment Backs: Customize the backsheet on your order for appointment style calendars. Limited availability.


Order Writing Information
Basic order information consists of:
Quantity
Item number
Description
Preferred ship date
Complete shipping address
Shipping instructions

Factory will determine "best way" to ship and freight prepaid will be added to your invoice unless specified differently.
Faxed purchase orders will be accepted. Please do not send confirming orders. Factory acknowledges all orders within three to five working days.
No intermediate quantity pricing available.
All catalog prices are quoted in U.S. dollars, F.O.B. factory.
Submit all orders (new or repeat) with complete instructions, including printed or typewritten imprint, arranged to serve as a layout for composition. All imprints will be set based upon judgement of our typesetters to best fit the imprint area available. Typestyles on file will be used unless otherwise specified. Orders with special instructions may incur an additional charge.
Camera-ready art should be supplied for all logos, custom typefaces, line drawings, etc. The factory will determine whether the art is considered "camera-ready," and the distributor will be notified if the included artwork is not acceptable. Costs to clean up or remake non-camera-ready art will be billed to the distributor. Factory can also accept artwork in electronic formats.

Production Time
Times vary by item and time of year. Specific deadlines must be preapproved by the factory. Proofs must be reviewed by the customer as a part of the production process.
General Production Guidelines
Custom Calendars: 6-8 weeks.
Stock line calendars: 4-6 weeks.
Some items can be produced in less time while others require more time. Contact the factory if you need additional information.
We do our best to produce all calendars in a timely fashion.
We will try to ship on your requested ship date, but due to high order volume at different times throughout the year, we frequently assign ship dates according to our production schedule. All orders received are acknowledged and given an estimated ship date. If you have a concern regarding your order's estimated ship date contact the factory.

Minimum Order Quantity
Custom and 12-sheet products are not available in less than minimum quantities. For most other items, the lowest quantity that can be produced is one half the lowest quantity listed. A less than minimum charge of $50.00 is added to all orders for less than the minimum quantity.

Over-runs or Under-runs
Every attempt will be made to ship the quantity ordered. However, we reserve the right to ship an over-run or under-run as it occurs in accordance with accepted printing trade customs. An over-run or under-run of 5% or less is considered to be an acceptable trade practice. Your order will be invoiced accordingly.
A charge of $50.00 is added to orders that require an exact quantity.

Drop Shipments
Factory will drop ship calendars. The charge is $4.00 per different location after the first.

Cancellations
Order cancellations will be accepted and expenses accumulated at the time of cancellation will be invoiced to the customer in full.